Originally posted in the Metro by Luke Simcoe
Bubbling quietly like each toke from a water bong, there’s a new war brewing in the world of pot.
This one’s not about where you can buy it, who’s standing behind the counter or who’s doling out prescription. It’s about what to call the actual products lining the shelves.
For some producers, there’s no place in the industry for names like Green Crack, AK-47 or, for that matter, Rob Ford Kush.
“We’re starting to see a delineation between the recreational use and medical use of marijuana. And when we look at something we want to use as a medicine, we expect there to be a certain amount of professionalism and discipline surrounding those drugs,” said Brent Zettl, the CEO of CanniMed, a licensed medical marijuana producer in Saskatchewan.
CanniMed’s catalogue doesn’t contain reference to toking politicians or terms like haze. Instead, their products are named for numbers that denote the concentration of tetrahydrocannabinol (THC) and cannabidiol (CBD) in each strain.
For example, their most potent product is called 22-1.
“If patients are going to utilize the material and doctors are going to prescribe it they have to know what’s in it,” Zettl said. “Our goal is to demystify the components so that people can use it as a true medicine.”